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The London Triathlon

TCL had its biggest ever year at this years London Triathlon, with 4 great brand in 4 different locations no one could miss 2XU, GU, Newton or Ceepo. Yet again the London Triathlon marked itself as the worlds largest triathlon with over 13,000 competitors and 50,000 spectators.

TCL had a great show and greatly enjoyed meeting all of the competitors, from the first timers to the elite triathletes.


Scottish Lacrosse World Championships

TCL would like to congratulate Scotland Lacrosse who have just returned from a very successful World Championships where they were supported by 2XU.

Team Scotland performed extremely well and finished in 7th spot (30 teams), their best position ever in modern times, and one place below the Premier Division.

Since returning they have already started their preparations for the next World Championships in 4 years time in Denver, Colorado. Of particular note is the great performance of three of their players who were identified as three of the top ten players within the 'Rest of The World' from non Premier Division (Blue Division) teams.

2XU are looking forward to strengthening the relationship with Scotland lacrosse and working with them to develop their team up until Colorado in 2014.


TCL Join the Ratrace

The TCL team headed up to Edinburgh for a fun filled weekend of Rat Race adventures. The Rat Race provides a fantastic urban adventure challenge event that turns cities into high-adrenaline adventure playgrounds for participants of all abilities. Teams of three and pairs will hike, bike, abseil, climb, kayak and navigate their way around the streets, structures, waterways and urban landscapes of the country's coolest cities. With competitors taking from the 'average joe' to elite athlete in head to toe lycra, the Rat Race catered for all!

Working with the Rate Race store team to ensure the competitors were clued up on there 2XU compression kit and necessary GU energy gels to guarantee they can complete the treacherous course. Thank fully the sun kept his hat on for the weekend so provided some excellent racing conditions. For full race reports and your essential adventure race kit visit the Rat Race website @ www.ratraceadventure.com


Bike Radar Live

The weekend of the 11th July saw the 2010 Bike Radar Live Expo. People from all over the country flocked to Brands Hatch to test the latest and best MTB, Road and Time trial bikes on the market. 2XU and GU were there represented by Hargoves Cycles.


Hargroves where there supporting all the riders taking part in the many bike events over the weekend. In the end it was a successful weekend for all involved and everyone attending got to see the likes of previous world champion downhill rider Steve Pete and the famous Atherton family taking part in the slalom events.


EVENT STAFF WANTED

TCL are looking for event staff who can help out with our retailers at UK events. The events are mostly on Friday's, Saturday's and Sunday's. Whoever is passionate about sportswear, wants to work with us, and also gain valuable experience please get in touch at info@triathlonconsultants.com Students also welcome :-)


Henley Womens Regatta

Keeping the events close to home, the TCL team ventured to Henley on Thames for the Women's Rowing Regatta. Bringing together teams from all over the UK for some fast record breaking rowing, Henley brought an incredible setting for it to take place. The arrival of beautiful sunshine brought lots of smiling faces and ensured the 99 ice creams were selling in force to keep the crew nice and cool. Reaching out for 2XU visors to keep the sun out of our eyes and with lots of worthy purchases of 2XU Elite Compression Tights ensured an easier journey home for the rowers.

Also with the recent 2XU sponsorship of the Australian and New Zealand Rowing Team, interest was coming in from all directions to get there hands on one of the eye-catching training pieces! TCL also provided UK Rowers their first opportunity to sample GU Energy Gels, no customer went away without there taster of the tasty Chocolate Outrage. Fingers crossed for some similar weather for the up and coming Henley Royal Regatta. Don't miss out and make sure you bring along your Pimm's to the 2XU booth from the 30th to the 4th July to learn everything that 2XU has to offer.


UK Ironman 70.3

UK 70.3 2010 rated by previous winner at Kona, Farris Al Sultan as one of the toughest half ironman racers in the world. The race took place at Wimbleball Lake on Sunday 20th June. 2XU Co sponsored the event with TriUK. A lot of competitors chose to wear the 2XU calf guards to save their calves over the extremely hilly cycle and run legs.

In the mens Elite race Phil Graves had a super bike leg coming off the bike with a 3 minute lead, but it was Fraser Cartmell who was two strong catching Phil and extending his lead by a minute in just the first lap. He held this lead to take a well deserved win. Bella Bayliss comfortably won the Elite woman's race. For all competitors, it was a tough yet rewarding day of action.


Nokia Windsor Triathlon 2010

Perfect weather and the beautiful surroundings of Windsor Castle and the majestic River Thames provided a day of optimum racing conditions for the 20th anniversary of the fantastic Windsor Triathlon.

Some fast fast racing came from the 2XU sponsored athletes. Richard Stannard of Open Water Swim.co.uk put an incredibly impressive swim of 18:45 minutes, producing an overall placing of 9th and 3rd in his age group. Our blonde lovely Emma Davies, produced an fantastic overall 4th place in the ladies elite race with a very quick run indeed. Both wearing the 2XU Project : X wetsuit within the swim, utilising the incredible concave water entrapments zones, roll bar, velocity strakes and propulsion panels to really maximize there swimming performance. Other great performances came from Brian Bowers of Apex Sports. Producing on overall time of 2:36:09, a great performance since his last participation in the Windsor triathlon in 1996.

Fantastic work guys and girls! The TCL team were kept entertained whilst helping the Tri UK and Total Fitness Bath guys. Working hard to teach the competitors and spectators alike of the greatness of GU energy gels and 2XU compression. Providing also a fantastic opportunity to purchase a gel and get one FREE meant that we couldn't keep the crowds away! With even a glimpse of celebs such as Euan Thomas it even left some of the TCL team weak at the knees.

For more information on the Huam Race events, race results and even you chance to enter the event next year, please visit www.humanrace.co.uk


Bala Middle Distance

Bala middle distance should be a fixture on every LD triathlete's calendar. A superb setting and respectable start times make the event a worthwhile trip to Wales.

GU energy was out in force on the course with plenty of competitors picking up their race fuel at the GU tent next to registration. In addition 2XU wetsuits dominated the beautiful swim in Bala lake with a few Project X's spotted in the mass start proving that this was a race with some serious contenders.

As well as providing sponsorship, Royles had bike support on hand with lots of last minute tweaks needed by competitors just before the start.

TCL will be back to Bala with Royles in September for the Olympic distance.


The Metropolitan Regatta at Dorney Lake

To make a change from the normal neoprene clad triathletes, the TCL team were working hard under the sun ensuring the elite rowers from teams all over the UK were provided with the opportunity to purchase 2XU compression.

A fantastic opportunity to see some world class rowing and provide rowers with information of how 2XU compression can provide improved performance through muscle stabilisation and increased oxygen transportation.


The British Sprint Tri Champs at Milton Keynes

The British Sprint Triathlon Championships at Emberton Park brought some excellent conditions and fast racing. Some awesome racing came from the TFN team, with a very respectable winning time from Andy Tarry. The racing field was full of 2XU calf guards to Project X Wetsuits and with the Phil Corley's team at hand it meant that no competitor was without there essential race kit.

The launch of GU energy went with a resounding success! Offering all an opportunity to taste sample of the tasty fructose goodness, we couldn't keep the crowds away. Simple to take and simple to digest, GU Energy Gel's provide exactly what you need for premium exercise fuel. The Worlds first energy gel containing complex carbohydrates to maintain glucose levels overtime and amino acids to neutralise lactic acid build up in the muscles. A mix of essential antioxidants help aid recovery and reduce inflammation and defends the muscles from assault by free radicals.

The TCL team and GU will be at many more events over the hectic tri season so keep your eyes pealed to learn all about what GU Energy has to offer you. If your interested in ordering a pack of the tastiest gels on the market, please visit www.gu-energy.co.uk


Rat Race Urban Adventure Bristol

On the weekend, 2XU were represented at the Rat Race urban adventure race in Bristol. It was a two day adventure race around Bristol city centre with the competitors having to Navigate, abseil, kayak, run, cycle and there was even a dueling contest thrown in just mix things up.

With a 60 meter abseil into a 80 meter deep quarry, the event tested everyone. There was 2XU compression and even the tri gear making an appearance with some of the competitors preferring the comfort of a tri suit to complete the multi discipline event.

For more information on the event go to www.ratraceadventure.com


TCL at the Beaver Triathlon

Another fantastic, well organised event from the Just Racing crew came in the form of The Little Beaver and The Beaver triathlon. The World and European qualifying event held in the stunning grounds of Belvoir Castle catered for triathletes of all abilities. Unfortunately, the incredible weather the weekend prior didn't hold out for the Saturday so all competitors were reaching for there 2XU arm warmers for some added protection whilst on the bike.


A great reception of 2XU Compression Calf guards were seen during the race to support the calf muscles and prevent cramp following the chilly dip in the waters surrounding the castle. 2XU Compression tights were the obvious choice of attire post the half ironman to provide competitors with faster recovery and improved removal of blood lactate, ensuring that the tired legs are still in working order for the long drive home.

The TCL team worked together with the always smiling team from PureTri. Even when the sun was is hiding and the clouds were out, the PureTri team were out in full force providing expert advice and service to competitors on nutrition to neoprene.

Check out the Just Racing facebook page for some awesome race pictures and more information on upcoming events.


TCL at the TriGrandPrix

2XU, Bont and Newton were represented at the first ever TriGrandPrix at Leybourne Lakes in Kent. With £40 000 prize money up for grabs, the event bought in pro athletes from the US, AUS, Spain and New Zeeland including Fraser Cartmell and Leanda Cave.

In the end Fraser was too strong winning the half ironman in under 4 hours and taking home the £8000 first prize money. Joanna Lawn made New Zeeland proud taking the womans race win with Leanda a close second.


TCL are Proud to Support tri for life

triforlifetri for life is the UK's annual charity triathlon event which succeeds in combining a fun, challenging day out with raising money for some very worthwhile causes. The 2008 and 2009 events collectively raised to £300,000 and the target for 2010 is to raise £200,000.


On Sunday 5th September in Eton, Windsor, whether you choose to do a triathlon (long or short) or a duathlon (run, bike, run), there's the promise of a great day ahead for the whole family. Kids can take part too with a scootathlon and a fun run. There will also be a dedicated area for the little ones with face painters, bouncy castles and go-karts. You can even choose to enter the triathlon as part of a relay team, sharing the swim, bike and run between your friends or family.

The chosen charities for 2010 include Rays of Sunshine, World Jewish Relief, Great Ormond Street Hospital and Leukaemia & Lymphoma Research. In addition, a significant proportion of the funds raised will be distributed to a variety of much smaller, lesser well known charities. These can be nominated by entrants on the site.

For more information about the event - visit www.triforlife.co.uk


Lanzarote Ironman - 'Its all about the bike'

Traditionally the marker of the start of the European Ironman season IM Lanzarote kicked off the season last weekend. After taking a number of years out of racing triathlon, Mike Martin of TCL decided to make a little come-back and race in what is commonly known as the 'toughest Ironman in the world'. Unfortunately due to his busy schedule at the start of the triathlon season his pre-race training never happened and so when heading out on Saturday his only aim was to survive. Thankfully the race went better than expected and despite holding back the entire way, through fear of 'bonking' Mike completed the course in 11hrs, 4min.

Mike was very happy and surprised with his result saying; "I cant believe that I managed to complete the race in such a time, I went out looking just to get through but as soon as I started I couldn't stop my competitive attitude taking hold. The 2XU Project X wetsuit was exceptional, it really helped me to finish the swim feeling fresh and ready for the bike, I feel so lucky to have had such an advantage over my competitors, it just isn't fair when your in a X:1 and your rivals aren't! Despite the infamous reputation of the bike course it is certainly beautiful, riding the Ceepo Katana seemed effortless, I now cant wait until the next race."


2XU at The Green Belter

The Green Belter is a one day adventure race that includes cross country running, mountain biking, canoeing and the odd obstacle course thrown in when you least expect it. On Saturday 15th May 2XU were represented at the first of 3 Green Belter events at the scenic Pippingford Estate in East Sussex.

With a lot of climbs and river crossings, the course tested even the fittest athletes and there were a few wipe outs along the way to make it interesting. With the rain holding off and the competitors climbing over the the final 8 foot wall to get to the finish line it was another great event put up by the Rat Race Adventure Team http://www.ratraceadventure.com/.

Please visit the Rat Race Green Belter website for details of the next event.


Grendon Sprint Triathlon

Triathletes travelled as far afield as Aberdeen to participate in the Grendon Sprint Triathlon, this year a European and World Championship qualifying event. Grendon Lakes provided a super fast triathlon course in an incredibly scenic venue. English weather as always pulled a shocker and the water temperature being annouced at 12 degrees caused some worry amongst the competitors.

However, PureTri were as always at hand with their fully kitted out tent with 2XU calf guards, 2XU arm warmers and gloves to protect you from anything that the weather decided upon. Even catering for the forgetful few that left behind their tri suits and wetsuits.

An overall fantastic result came from the TFN race team. Gaining a 1st, 2nd and 3rd place from James Radcliffe, David Bishop and Nick Dunn. Well done boys!


Newton Distance Put To The Test

It's always great to receive feedback from athletes who use TCL distribution brand products and we were pleased to read that Dave from the Phil Corley Pro Tri Team, a World Age Group Medal winner and multiple 70.3 and Ironman finisher including the 2009 70.3 World Championships in Clearwater had put a pair of Newton Distance to the test!

"When I started running the first thing I felt were the lugs under foot but after about 6 miles the shoes loosened and I got a fast response from the kick back and being a toe runner it was nice to have some good cushioning under foot." commented Dave.

Read Dave's full report on the Tri Finder website. Find a local retailer on the Newton Running UK website or buy online.


Newton Running at the Bedfordforshire Sprint Triathlon Championships

On the 02/05/2010 2XU and Newton Running were represented at the Bedfordforshire Sprint Triathlon Championships in partnership with Puretri.

Despite the freezing wind and driving rain, people of all abilities took part with smiles on their faces and the Galeforce events team kept everyone entertained.

With the overall winner wearing the Newton Distance Racers, it was a successful day for Newton Running.





TCL at Magic Rugby Weekend in Scotland

The TCL team stepped into new territories by spending the weekend at the Engage Super League in Edinburgh. The weekend brought together seven of the best Rugby League Teams in the UK, such as Warrington Wolves, Wigan Warriors and St Helens, hosted at the incredible Murrayfield Stadium.

From broken noses to dislocated shoulders, the seven teams battled against each other to achieve the most points overall. Plenty of blood and most certainly sweat went into all the games to ensure in was a fantastic spectacle for all present.

TCL are very excited to announce that we will be working in partnership with the England Rugby Football League as the official compression suppliers and will look forward to continuing to keep you all up-to-date with news, stories and pictures of our Rugby adventures in the coming months. Watch this space for even more information...


Open Water Swimming Session with The Tri Centre in Edinburgh

Novices to pro triathletes were some of the brave individuals that attended the first open water swim session at Harlow Reservoir in the Pentlands, hosted by the always outgoing Tri Centre crew.

Never ones not to get stuck in, the Tri Centre crew rallied the swimmers round in the 7 degree water and provided a great open water experience for all involved. Demo 2XU wetsuits were on hand to provide everyone with the necessary equipment and give those newcomers to the sport the true sense of what it feel like to be in open water.

The session is to be held every Wednesday, come rain or shine. So, hang up your old chlorinated trunks, dig out that neoprene hat and get yourselves along for a very worthwhile experience. For further details please contact The Tri Centre.


GU Energy Gel Fuels Brazilian World Cup Squad
World's Greatest to Use the Original High Performance Sports Nutrition

Berkeley, CA - GU Energy Labs, the originator of sports energy gel, is pleased to announce that the world's #1-ranked football team will be using GU Energy products for the upcoming World Cup.

Brazil has won the World Cup an unprecedented five times, and this year faces North Korea, Portugal and the Ivory Coast in Group G qualifying in Copa Mundial play starting June 11 in South Africa.

Led by world-renowned stars such as Ronaldinho and Kaka, the Brazilian footballers are known for their creative flair, huge level of fitness and relentless competitiveness.

Unlike partnerships with past and present sponsors like Kyocera and Volkswagen, the team's use of GU product will not involve commercial considerations.

"We were thrilled to learn that Brazil's soccer team will be using GU to fuel their run at the World Cup," said GU President Brian Vaughan, "It is a superb example of a high-performance team using a high-performance product and continues our expansion into team sports."

About GU

GU Energy Gel, the original energy gel, was launched in 1994 in Berkeley, CA. To this day, GU remains the market share leader and the premium gel available to endurance athletes. GU Energy Gels, Chews and their companion electrolyte drink line Brew, are designed to provide athletes with scientifically-proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com.

GU Energy is exclusively distributed in the UK by TCL, for more information contact TCL by email at gu@triathlonconsultants.com or call the office on Tel: 01628 667 000.


TCL at the Virgin London Marathon Expo

The Virgin London Marathon Expo was another great success for TCL. In TCL's second year at the marathon it was great to experience the growing recognition of 2XU and Newton Running shoes. The rumor going around the expo was for a warm and sunny race day so visors and caps did not stay on the stand for long.


2XU calf guards also proved popular as peoples fear of cramp encouraged them into purchasing this performance aid. We were also delighted to have a number of celebrity visitors including Natalie Imbruglia, and Lee from 'Steps'.

With the new 2010 range of Newton Running shoes on the horizon as well as the growing range of 2XU compression we are all looking forward to taking both of these great brands to new levels in 2011.


Newton Gravity on The Gadget Show

In the programme Suzi Perry and Jason Bradbury took on the London Marathon course with a little help from a number of gadgets. For the first part of the course the both started running and Jason was aided by a pair of Newton Gravity running shoes. It was hardly surprising to see Jason quickly took the lead, stating "they do feel fantastic"

if you missed it, you can watch it below.





Emberton Park Duathlon

You know its almost summer when its the Emberton Duathlon from www.big-cow.com, this year a National Ranking Series event and an age group qualifier. Sticking to tradition, TCL went along to support and worked with Phil Corley Cycles to promote the fantastic new 2010 2XU range as well as Newton Running shoes.

Although the weather was not as hot as hoped the racing was fantastic. The mens race saw Matt Moorhouse take the lead on the bike and from there he never looked back, finishing a clear 50 seconds clear of Thames Turbos Andrew Mercer.

With Eimear Mullan and Gillian Palmer not starting, Emma Dews (Big Adventure Store) was left to take a big win - four minutes up on second placed Danielle Stewart (Coventry Cycle Centre). With the World Duathlon Championships in Edinburgh later this year there is just one more qualifying opportunity left.

TCL would like to congratulate all those who took part and the very best of luck to those who qualified for Edinburgh.


Triathlon Consultants become GU Energy UK Distributor

GU EnergyTCL, the award winning distribution company are pleased to announce they have become the sole UK distributors for GU energy Gels.

GU, the worlds first energy gel revolutionized the way endurance athletes re-fueled during exercise and it continues to serve as the benchmark for all other energy gels.

GU Energy Gel has an has an average market share of 60% across run, bike, outdoor, and general sporting goods stores in the US and TCL are confident that a similar trend will be seen in the UK.

Mike Trees, director of TCL said, "GU energy gels are scientifically proven to aid performance, but equally important they taste great, it is no wonder to me that they are the biggest and best in the States. We at TCL intend to do extensive product sampling so customers can taste the difference. We are confident GU will be one of the biggest brands in the gel market in the UK in the near future."

To find out more about GU energy gels, please contact TCL by email at gu@triathlonconsultants.com or call the office on Tel: 01628 667000.


Thames Turbo Sprint - Race 1 (5th April)

On Easter Monday, 2XU and Newton were represented at the opening event of the Thames Turbo Sprint Triathlon series. It was an early and rather cold start to the triathlon season with our own Mike Martin taking part to represent TCL.

With over 400 entrants, it was a sign of things to come for a very busy triathlon season.

The well organized 28 degree Celsius pool swim, briefly warmed the athletes up before the bike stage and the wind chill factor. Luckily 2XU were there to supply the not so organized athletes with compression tops and calf guards to prevent the fatigue in the bike and run stages. In the end it was a very enjoyable event and great for spectators.

If you are a competitive triathlete or someone that is keen to get into the sport, Thames Turbo Sprint Triathlons are ideal for you.

For more information go to www.thamesturbo.com/



Maidenhead Easter 10 Miler (2nd April)

Good Friday bought a regular race to the TCL calendar. Annually supported by Apex Sports the TCL team went along to promote the increasingly popular 2XU Compression range and Newton Running shoes.

Keeping to the TCL philosophy of working and playing hard, a few members of the team took part in the race.

Mike Trees had a fantastic race considering it came at the end of a very eventful week and was soon followed in by Mike Martin.

TCL would like to thank Apex Sports for having them.




Sichel Completes his Greatest Sporting Achievement

Orkney's Ultra Distance Runner, William Sichel (56) successfully completely the Athens 1000 mile World Cup race last Monday, in Athens Greece.

William finished the race in second place overall in 13 days 20 hours 8 minutes 1 second. The race was won by 54 year old German Wolfgang Schwerk.

Enroute William set World Age Group Records for 6 Days, 1000Kms and the 1000 miles. William also set a personnel best for distance covered in 7 days.

In finishing the race, William also became the oldest British person ever to have completed 1000 miles in under 16 days.

A total of sixteen athletes started the race on Monday March 15th and eight competitors completed the 1000 miles within the 16 day time limit - five men and three women.

The weather contitions during the day were in the high 20C's, but nightime contitions were ideal for Willian, dropping to no less than 10C. But unfortunately the last two days were extremely windy, in what became known as the 'Athens Storm' . This made the final finishing days even harder than anticipated.

"Completing the 1000 miles was the greatest sporting achievement I have ever experienced - overwhelming. "

William would like to thank sponsors Myproten and Loganair.


Horseplay by Rat Race

On Saturday 27/03/10 2XU compression where represented at the Horseplay event hosted by the well known Rat Race Adventure Company. With a great turnout, both the 5 and 10k races had a interesting mix of top class runners, fancy dress and people that had never competed before.

With runners trying out compression for the first time, they were pleased to find they were both comfortable and durable even through the thickest mud, river crossings and Horse Jumps. The 10 kilometer was a tough event and runners were finishing late into the night in the driving rain.

With head torches and bruised shins, everyone that completed the race thoroughly enjoyed the event.

For more information on these great events and to kit yourself out in preparation, go to http://www.ratraceadventure.com/


Tri Live - 26th-28th March

New for 2010 the Tri Live Show at the NEC in Birmingham signified another leap forwards in the popularity of Triathlon in the UK. The Tri Live was running alongside the well established 'Outdoor Show' which provided a greater depth to the interests of the visitors.

Packed with the greatest products, services, seminars and features for triathletes, cyclists and runners the show catered for all. Whether you are a seasoned competitor or new to the world of multisport the Tri Live Show provided everyone with a great opportunity to get kitted out for the busy tri season all under one roof.

TCL were delighted to be working alongside TRI UK selling and promoting the 2XU Triathlon and Compression range along with Newtons. The New Project: X wetsuit attracted lots of attention especially after its recent TV coverage on the Gadget Show, kids to adults were all keen to touch and look at the remarkable performance enhancing technology. Compression was also a great seller to the broad spectrum of visitors from triathletes to the outdoor enthusiasts.

The TCL team would like to thank TRI UK for having us and we all look forward to a busy Tri season ahead.


2XU appointed as England RL compression clothing suppliers

The RFL has appointed specialist sports apparel company 2XU as the official suppliers of compression clothing to the England team.

The Melbourne-based company are world leaders in the manufacture of technologically advanced compression clothing, which has been scientifically researched, with the aim to enhance performance and improve the recovery of athletes. 2XU compression clothing is designed to improve circulation, reduce muscle damage and heighten agility.

Paddy Mortimer, the England Elite Training Squad Performance Manager, welcomed a deal which could give the sport's best players a vital edge.

"We are delighted to have 2XU on board and are looking forward to working closely with them between now and the 2013 Rugby League World Cup," said Mortimer.

"The RFL is making significant investment in many areas of sports science and our partnership with 2XU is the latest example of Rugby League embracing the technology that will give our athletes every opportunity to be the best they can be."

As well as the senior England squad, 2XU will supply compression apparel to England Women, England Knights (Under-20s), England Talent Development Squad, England Youth, England Academy and Wheelchair Rugby League.

Mike Trees, the Managing Director of 2XU UK, said: "Our association with the RFL and England is the dawn of a new era for 2XU. We hope our high quality and stylish compression garments will play a significant part in both the recovery and improved performance of all the players who wear them. We have spent years developing and working with the world's best sports institutes to develop a compression collection so scientific, beneficial and comprehensive it can benefit everyone who wears it. The opportunity to work with the country's best Rugby League players, and to develop our products even further to help them to achieve their full potential is a proud moment for 2XU."


Worthing Hockey - 13th March

2XU compression was out in force at the Worthing Hockey Club match day on Saturday 13th March. With only 3 games to go in the League the first team put in a cracking effort, but unfortunately where over powered by the competition in the final stages of the match. Calf guards and tights were on show across the men's and ladies team helping players fight fatigue, cramps and post match DOMS (delayed onset muscle soreness).

2XU calf guards are a well known secret in the hockey world providing support and stability to overloaded calf muscles while protecting the shins from abrasive but essential shin pads.

Online retailers such as www.thehockeyfactoryshop.co.uk have all the 2XU gear a hockey player might need.


Project:X on The Gadget Show

2XU's latest and greatest wetsuit was featured on television on Monday night when it was put through its paces on The Gadget Show.

In the programme the four presenters took on individual challenges against professionals using gadgets and technology to help them win. When Suzi Perry was challenged to beat Olympic swimmer Karen Pickering, she armed herself with the industry leading 2XU Project:X wetsuit.

Suzi's challenge was to beat Karen in a 50m race, if you missed it, you can watch it below.




Newton Running Win Run Shoe of the Year

For a second year in a row, Newton Running shoes were rewarded for their outstanding products in the prestigious 220 Triathlon awards held on 13th February at Sandown Park.

Following their 2009 win for 'Innovative Product of the Year' the popular 'Newton Gravity' training shoe was awarded the 2010 'Run Shoe of the Year' award, beating Asics Noosa and Saucony Fastwitch 3 to the title.

Mike Trees, managing director of Triathlon Consultants (Newton Running's UK distributor) accepted the award and said "It is a great honour to receive this award on behalf of Newton Running, who have put so much research and development into producing what is now recognized at possibly the greatest running shoe in the world for forefoot and mid foot runners. We at TCL have the relatively easy job of selling the Newton Running shoes the eagerly awaiting public."

The following image shows Mike Trees standing with his long time hero in sport Dave Scott, 6 times winner of the Hawaii Ironman and arguably the greatest triathlete to date presenting Newton's award for Run Shoe of the Year.

For further information on Newton Running shoes, locate a retailer or to purchase online, visit the official Newton Running UK website at www.newtonrunning.co.uk or call Triathlon Consultants on 01628 667 000.



TCR Show Success for Triathlon Consultants

A fantastic weekend for all was had at the TCR Show on the 13th to 14th February. Packed with the greatest products, services, seminars and features for the triathletes, cyclists and runners the show catered for all. Whether you are a seasoned competitor or new to the world of multisport the TCR Show provided everyone with a great opportunity to get kitted out for the busy tri season all under one roof.

As always the TCL team were incredibly busy working with our our key retailers, Sigma Sports, Royles and 'retailer of the year' award winners TFN. The showcase of our New Project: X wetsuit brought 2XU stand lots of very intrigued triathletes and open water swimmers. Marking the revolution in high performance wetsuit technology, the Project X Wetsuit was only bound to cause a stir. Bringing together, 2XU's revolutionised titanium alpha coating to enhance blood circulation, catch panels within the forearms to trap water and maximise distance per stroke, the roll bar and propulsion panels for improved buoyancy grip and power, and even more additions ensures that the Project X Wetsuit is guaranteed to make you the fastest out of the water. The TCR show provided the opportunity to try the wetsuit and be one of the first in the UK to get their hands on it.

After a hectic first day, retailers and the TCL team enjoyed the chance to wind down with a lovely meal and a few well earned tipples, at the 22O Triathlon Awards. Mingling with stars such as Dave Scott and Chrissie Wellington, the awards ceremony was a fantastic evening for all. Congratulations go out to Alistair Brownlee and Chrissie Wellington, fully deserving recognition for winning the Men and Women Elite Triathlete of the Year award. The TCL team were incredibly pleased to receive the award of 'Run Shoe of the Year' for the Newton Gravity. With an ever increasing number of athletes choosing Newton Running Shoes to run the natural way of making your feet think their barefoot and increase performance, the TCL team were only happy to receive the award.


William Sichel Interview on Men's Health Website

World record-breaking ultra-runner William Sichel is featured in an in-depth interview on the Men's Health website. William discusses some of his amazing achievements in ultra-running and some of his training and racing techniques. Read the full interview at: http://www.menshealth.co.uk/base/editorialgallery/?aid=420470&pic=1

William wears 2XU running and compression.


Cervélo TestTeam will ride in Bont cycling shoes this season

La Chaux-de-Fonds - 26 January 2010 - Cervélo TestTeam is pleased to welcome Bont Cycling as a Cervélo TestTeam Partner.

"We're very excited to start a partnership with Bont Cycling. They have a very innovative production technique that creates a light, stiff and comfortable shoe," said Gerard Vroomen, Cervélo co-founder. "It also provides the perfect interface with the Speedplay pedals used by Cervélo TestTeam, as the four-bolt system and thin sole puts the cleat and therefore the pedal spindle closer to the rider's foot."

"Bont Cycling is proud and excited to become an official partner of Cervélo TestTeam," said Steven Nemeth, Chief Executive Officer, Bont Cycling. "Our objective is to develop the best possible cycling shoe providing both the competitive and enthusiast cyclist with a cycling shoe offering true anatomical fit and comfort combined with unparalleled performance."

"I first heard about Bont cycling shoes from other riders who said they were really good," said Thor Hushovd, Cervélo TestTeam. "I'm a sprinter and need stiff shoes, so I wanted to try the stiffest shoes on the market. Then I ended up with the Bont. The initial fit of the shoes was not perfect, but as the whole shoe can be heat moulded we easily shaped them to my personal foot's shape and they are now 100%. Now all my effort comes down to the pedal, and I don't lose any watts because this shoe - doesn't move. Another big difference from other brands is that when you first put them on, you don't have to tighten them, either before a sprint, or if they get wet! I'm looking forward to my first sprint with Bont!"

While most shoe companies use a two-piece manufacturing method, simply gluing together essentially an upper and a base, Bont cycling shoes utilize a true monocoque construction. Bont cycling shoes are made from the inside out with each layer of carbon hand-laid according to stress point and the upper base laminated to the carbon chassis with an epoxy resin. This process provides a unique one piece anatomical fit.

Based in Australia, Bont's success during the past 35+ years has been their total commitment to innovation. Not satisfied to simply re-invent the same core product with a slightly altered look, Bont continues to develop products that set industry standards.


Triathlon Consultants Become UK Distributor for Bont Cycling Shoes
Mike Trees, Managing Director of Triathlon Consultants and Steven Nemeth CEO of BontTriathlon Consultants Ltd, the award winning distribution company are pleased to announce that they have accepted the offer to become the sole distributors for Bont Cycling Shoes within the UK.

Although relatively new to the cycle industry, Bonts heritage in designing performance footwear has been utilised to produce a cutting-edge range of performance cycling shoes at the fore-front of technology.

Their rapid growth and success is illustrated by the increasing number of pro riders, not only wearing the shoes but winning major events. Riders such as Michael Rogers, Roger Hammond and Thor Hushovd are just a few of the many riders who are benefitting from Bont cycling shoes. The recently announced partnership with the Cervelo Pro Test Team, is a further acknowledgement of Bont's acceptance by the pro peloton.

Mike Tree's, director of Triathlon Consultants Ltd quotes, "I am delighted to have been offered this great opportunity to be involved with such a fast growing brand and we look forward to establishing Bont as one of the top cycling and triathlon shoes within the UK".

To find out more about Bont Cycling Shoes, please contact Triathlon Consultants Ltd on bont@triathlonconsultants.com or call the office on 01628 667000.


Sichel celebrates World Record with race in Finland

Orkney ultra distance runner, William Sichel (56), is celebrating the ratification of his first World Age Group Record of 466.65 miles in 6 days, set in Athens last April.

This means that his performance satisfies all the criteria laid down to ensure that the achievement was genuine ie the course measurement has been checked, timing procedures approved, lap counting analysed and all to the satisfaction of the World Governing Body of Athletics.

"It's an amazing feeling to have done an athletic performance that no one else has ever achieved!"

This week William will travel to the Helsinki suburb of Espoo to compete in the "Endurance" Indoor 24 hour race, which will take place from Saturday January 30th - Sunday 31st. This will be William's first visit to Finland and his first ever indoor 24 hour event.

A capacity field of 130 runners will start at 10a.m., UK time, lapping a 390 metre indoor track in the Esport Centre.

This event will be William's last 'long run' before March's 1000 Mile World Cup race in Athens.

"The timing of this race is just right in my preparations for the epic run in March. I'm looking forward to a good work out in a competitive race and can then fine tune the final few weeks before I start in Athens on March 15th."

In order to allow for more people to be involved in the race, William's web site www.williamsichel.co.uk will be regularly updated during the event.

William is grateful to sponsors Loganair and myProtein


TCL Team domination at Maidenhead Marlin's Swimarathon

The TCL team were out in full force on a chilly January morning for the annual Swimarathon at Maidenhead swimming pool. With new additions to the team, Ryan and Craig, TCL domination was on the cards. As always our competitive streak was shining through, which meant we were never going to give up without a fight. Starting strong with good times, I think we even surprised ourselves.

However, after the loss of our fastest member Mike Tree's to the keen beans in the neighbouring lane things were never were going to be the same. A surprise fastest swim came from our apparent 'non swimmer', Ryan, just proving that it's obviously not always down to the stroke technique!

An overall, pretty impressive 2nd place, meant that the TCL team could all enjoy a well deserved large Latte and a muffin as a post swim treat.


Sticky's 1,000 Mile Parkour Challenge

As keen amateur or professional athletes, we all have obstacles to overcome, some small and some the size of buildings...enter one of the UK's leading urban athletes Johnny 'Sticky' Budden - a man who literally overcomes building-sized obstacles for a living. Now 'Sticky' faces his biggest challenge and needs YOUR help!

You've almost certainly seen Johnny on television in numerous commercials thrilling us with seemingly impossible leaps and jumps that would terrify most of us just to watch. Now Sticky is facing his biggest challenge a 1,000 mile parkour run from Northern Scotland to Paris to raise money for Motor Neurone Disease. "What I do is incredibly physical; I use every muscle in my body to practice parkour" explains Johnny. "When I came across MND and read what it does to the body, how it takes away people's ability to move, I knew I wanted to help raise as much money and awareness for the MND Association as possible."

Johnny will be the first person to use parkour to get from the most northern part of the British Isles to Paris. Parkour is the physical discipline of training to get from point A to point B as fluidly and efficiently as possible by overcoming any obstacle within one's path by adapting one's movements to the environment.

"I live for pushing myself and spreading happiness through parkour. Whilst there will be a lot of endurance running (a marathon a day) I will be spending time in cities, training with kids and locals before continuing my run."

Learn more about Johnny's amazing challenge at www.stickyparkour.com and follow his progress by GPS.

Please help Johnny with a donation through JustGiving at: www.justgiving.com/Johnnybudden

Triathlon Consultant's Managing Director Mike Trees said "this is an amazing challenge and we wish Johnny the best for his journey and are proud to be associated with him".

Johnny wears 2XU compression.


Triathlon Consultants Brands nominated for three 220 Triathlon Awards

Triathlon Consultants are very pleased for two of their distribution brands to be nominated for three separate awards in the 220 Triathlon magazine 2010 annual awards. Triathlon Consultant have been a previous winner of the 'Triathlon Distributor of the Year' award and were pleased to accept the 2009 award on behalf of Newton Running in recognition of them being 'Innovative Product of the Year'.

For the 2010 awards Triathlon Consultants are pleased to have Newton Running and 2XU both nominated for three awards. The 2XU V:1 wetsuit has been nominated for the 'Best wetsuit' award, the Newton Gravity shoe has been nominated for the 'Best Triathlon Shoe' award and the Newton Isaac guidance trainer has been nominated for the 'Most innovative product' award.

If you know and like these products, please vote at: http://www.220triathlon.com/webform/220-triathlon-awards-2010-stage-2


Robson Green's Wild Swimming Adventure In 2XU Wetsuit

UK TV star Robson Green sported an infamous 2XU E:1 wetsuit in his latest two part documentary for ITV. 'Wild Open Water Swimming' featured Robson Green dipping his toe in some seriously extreme open water swim conditions. The journey began in a rather tame lido but he swiftly progressed to scary adventures, freezing conditions and natural whirlpools in the ice cold seas of Scotland. The series was an epic quest and a fantastic program for all the family to watch.

The first of the two part series saw Robson hitting the waters close to his North East home in the River Tyne. Temperatures were just a little colder than his regular training lake Liquid Leisure, where he began his training during the warmer summer months (www.openwaterswimming.co.uk). The near freezing Tyne conditions meant Robson was out almost as quickly as he went in!

In part two Robson left behind the chlorine pools and continued on his epic journey to colder, fresher waters. Throughout the adventure he meets a diverse number of amazing open water swim enthusiasts that should motivate even the most fair weather swimming fan amongst us. Inspired by the recent loss of his father, Robson's ultimate goal is to swim to the Holy Island off the North East Scottish coast in his memory. For the last challenge Robson braves the cold waters in an impressive non-wetsuit swim against the tide and survives to tell the tale.

http://www.guardian.co.uk/tv-and-radio/2009/dec/09/robson-green-wild-swimming-russell-brand

During this epic open water swim series Robson Green's 2XU's E:1 (Elite) wetsuit provided him with a multitude of benefits, some more obvious than others.

For buoyancy the E:1 wetsuits has 5mm 39 cell Yamoto neoprene to support the core body mass in the water. 39 cell neoprene has a specific gravity = 0.13, the most buoyant on the market. By keeping the body out of the water (less submerged surface area) Robson benefits from better hydrodynamics. With water providing 10x as much drag as air, the improved hydrodynamics make a huge difference to overall speed. Robson could have done with this on his last swim against the tie to Holy Island.

Still on the hydrodynamics, the E:1 wetsuit has nano SCS (silicon coating) which means the dynamic friction coefficient is only a fraction of regular neoprene. Less friction equals greater speed though the water and 2XU's one piece design from the neck to the knee further reduces drag to increase Robson's speed through the water.

In open water swimming, wetsuit flexibility is paramount. It is the underarm panel which is key in dictating the degree of shoulder and arm movement, releasing the swimming stroke action and allowing a complete extension along the latissimus dorsi. On the E:1 both the neoprene and inner lining materials have been selected for maximum flexibility - 520% Stretch Neoprene with 4 way stretch. Complemented by the highly flexible hollow polyester fibre lining means Robson has a much freer stroke and less resistance to the overall power output.

To further increase Robson's power, the rough capsule texture on the anterior forearm (rather than the smooth SCS coating on the other panels) grips the water with greater surface areas and enhances the overall power of Robson's catch. This is nothing to do with his fishing adventures!

We are sure anyone inspired by the program will be pleasantly surprised by the joys of open water swimming and we hope they follow in Robson's footstep by choosing a first-class OWS wetsuit from 2XU to further enhance their experience.


LONDON RUNNING SHOW 28TH AND 29TH NOVEMBER

The festive period might only be round the corner but the TCL team were working as hard as ever at the Running Show in London. Whilst all hands were on board to help in the warehousing relocation during the week, the weekend brought a successful event.

Bringing a fantastic crowd of people through the doors, from beginners to ultra marathon runners, the Running Show was a great event. The Running show providing us with the first outing with the new Newton Sir and Lady Isaac! Providing a valuable opportunity for Newton lovers and novices to sample the shoes, they received some very positive feedback. Appealing to runners of any ability, the New Isaac is a necessary training tool that no runner should be without.

Not keen on standing still, the TCL team were happy to be kept on their toes with 2XU compression being very much in demand. With another successful event in the bag, the TCL team are incredibly excited for what 2010 will bring.

Merry Christmas to all.


The Children's Mutual Tunbridge Wells Half Marathon Sunday 28th February 2010 - 10am Entries filling fast!

Triathlon Consultants are proud to sponsor the 2010 Tunbridge Wells Half Marathon. If you want to take part in the award winning Tunbridge Wells Half Marathon, you'd better get your skates on! Entries are filling up fast and are up 200% on last year at this time and there are only 2500 slots available.

Organised by volunteers with all profits to charity - As winner of the Runner's World 'Most Improved Event 2009' award, and now in it's 27th year, the race continues to go from strength to strength due to the hard work and enthusiasm of volunteer organisers and local club, Tunbridge Wells Harriers.

All profits from the race are also donated to carefully selected charities and this year the event is supporting the Cardiomyopathy Association (www.cardiomyopathy.org) and premature birth charity, Ickle Pickles (www.icklepickles.org).

Dame Kelly Holmes to start the race - The organisers are also thrilled to welcome local Olympic champion, Dame Kelly Holmes as race ambassador who will be starting the race and supporting all the runners and a team of 15 beginners taking on their first half marathon for her new charity Dame Kelly Holmes Legacy Trust (www.dkhlegacytrust.org).

Fast, hilly course and closed roads - The course is one of the most picturesque in the South East, starting and finishing in the main town of Tunbridge Wells, the route meanders out into the pretty villages of Kent and takes in some fantastic views over the rolling countryside. Organisers have the safety and comfort of runners in mind and have once again implemented road closures, meaning the race will be mostly traffic free. The course itself is challenging with a tough one-mile climb coming around 7.5 miles into the race (fondly known as 'Heartbreak Hill') but is still surprisingly fast with many runners posting personal best times, reflected in the course record of 65:33 set in 1999 by local runner Barry Royden.

2010 could be the year to see some new course records however, as the race has been selected to incorporate the SEAA Half Marathon championships. To be eligible to take part in the SEAA Champs you must be able to run (and prove) sub 1:25 for women and 1:12 for men.

Race Director says 'we listen!' - Race Director, Sarah Russell commented 'As runners we understand what people want when they go to a race. If the feedback is to get more toilets, we get more toilets. We listen to what runners want and do our best to put it in place. We are really proud of how the race has grown but we will always keep the numbers down and not get greedy. 2000 runners on the road is the absolute limit and our goal is to keep it small and friendly yet brilliantly organised and good value.

We couldn't do it without the support of the community, sponsors and local organisations however and we are extremely grateful to all our sponsors, The Children's Mutual as title sponsor, and also Sainsburys, Spire Healthcare, Taut, Strathmore, 2XU and Newton shoes, Hotel du Vin, The Courier Newspaper Group, Lifestyle motors, Sweatshop and StrideUK'.

Fancy Dress Competition Hotel du Vin and The Courier Newspaper Group are running an exciting competition for the best fancy dress runner. The 'Best Fancy Dress Runner' (as judged by The Courier) will win a meal for 2 with wine at the award winning luxury Hotel du Vin in Tunbridge Wells. Find out more at www.twharriers.org.uk

Subsidised Childcare - There are two options - a creche for younger children (3 months - 6 years) and sports activities for the older ones (6-12 years). Subsidised by the race, the cost is only £5 for a 4 hour period and only available to those who have entered the race.

'As a competitive runner, a mum of two children and a husband who also runs, we always used to argue over who gets to take part in events' says race director Sarah Russell. 'So we brought in the idea of childcare for the Half Marathon, so parents can take part in the event and leave their kids in safe hands at race HQ having a great time - meaning everyone is happy'.

Best value race ever? - Every runner gets: • More Mile technical running t-shirt • Bespoke medal • Fantastic goody bag from Sainsburys • Free fruit on the finish line • Taut sports drink on the course • ChampionChip timing • Free copy of Running Fitness Magazine worth £4.20 • A £5 voucher for Sweatshop, Plus spot prizes and a prize pool worth £3000 in total (cash and vouchers) for winners. Winning Male and Female overall receive a pair of Newton Shoes and 2XU compression clothing as well as £350 cash each. To enter go to www.twharriers.org.uk


2XU at the Sparks Charity Fashion Show

Mark Foster in 2XUMark Foster in 2XUThis exclusive, fun event offered a unique glimpse into the world of fashion with its combination of style, glamour, celebrity models and top designer names.

The pictures here show Mark Foster (World Record Holder and Champion Swimmer) and Natalie Pinkham (Sports TV Presenter) wearing 2XU.

It was also a chance to see some of Sparks' celebrity supporters such as Gaby Logan, Anton Du Beke, Camilla Dallerup, Mark Foster and Natalie Pinkham.

With many attendees from all industries, the fashion show was not only for entertainment but to also raise money and highlight the great work the people at Sparks do.

Sparks is a children's medical research charity. They fund research across the whole spectrum of paediatric medicine with the goal that all babies should be born healthy and stay healthy."



Sichel takes first steps to 1000 Mile World Cup with Highland Training Camp

Orkney's world record holding ultra marathon runner, William Sichel (56), takes his first steps towards next March's 1000 Mile World Cup race in Athens, with a 3 day Training Camp in the Highlands from Friday 27th to Sunday 29th November.

Based in Aviemore, William and his crew man, Alan Young from Dundee, use the idea of long weekends in the Highlands like a 'boot camp' to toughen up prior to challenging races. William last used a similar idea in June which worked very well.

"These few days away get me out of my comfort zone, away from home comforts and allow me and my crew to focus on the challenging requirements of multiday races."

The days are structured so that William runs up to 8 hours a day, with support from the back-up car. Race day nutrition is rehearsed and clothing tested under the duress of heavy training. Overnights are in a bunkhouse in Aviemore.

Being based in Aviemore gives a wide choice of training territory including the whole of the Speyside Way and more hilly areas around Loch Morlich, the Badaguish Outdoor Centre and up towards the Ski Centre.

Whilst on the Scottish mainland William also gets a chance to meet sponsors and media contacts.

The !000 Mile World Cup takes place in Athens, Greece from March 15th - 31st 2010. The last 1000 mile, non-stop, race that anyone finished was in 1999.

The last time a British runner completed a 1000 mile race was in 1991.

If William manages to complete the race in the 16 day time limit, he will be the oldest British person ever to have done so.

William is grateful to sponsors Loganair and myProtein


TCL at the Metro Ski and Snowboard Show

The TCL team spent five chilly days within the Olympia in London. The Metro Ski and Snowboard show was a fantastic event, with a wide variety of different retailers. From a Yagermeister bus to a granny knitting hats, the Ski show had it all.

The event lead to a few runny noses but overall was a great experience. Providing novices to expert skiers and snowboarders alike, 2XU Compression went down a storm. Allowing you to ski harder, longer and recover faster so that you're ready to hit the slopes the next day, 2XU Compression is crucial kit that no skier should be without.


TCL at the Cycle Show

The 8th to the 11th October saw the TCL team in full force at the Cycle Show in Earls Court London. Visited by commuters to elite athletes, such as Alistair Brownlee and Richard Stannard, the Cycle show catered for everyone.

Another great weekend, with some visitors purchasing 2XU Compression for the first time, we are sure they will be back for more. We will look forward to the event and the same success in 2010.


Noriyuki Haga leads the World Superbike Championship in 2XU compression

The latest round of the World Superbike Championship was held in Magny Cours in France over the weekend. Noriyuki Haga now leads the World Championship by ten points after a second place and a win in the two races on the weekend. Whilst this might initially seem like a strange news story for a company synonymous with triathlon, a close look at Noriyuki's collar shows the World Championship leader wearing 2XU compression. With it's many benefits for improved circulation as well as post exercise recovery, 2XU compression is an obvious choice.

There are two races remaining and 50 points available so the title is going to come down to the last race. Michel Fabrizio guaranteed third place in the World Championship by his performance on the weekend. Triathlon Consultants wish him all the best with the remaining two races.


Triathlon Consultants at Ironman World Championships 2009

Craig Alexander in Newton Running shoesTriathlon Consultant's managing director Mike Trees was in Kona to watch the Ironman World Championships. With Ceepo being the official Ironman bike partner and the defending men's champion Craig Alexander running in Newton's, Mike was there to see our award winning brands in action with the world's finest triathletes.

Ceepo banners at Ironman World ChampionshipsNewton Japan carried out the first 'shoe count' similar to the 'bike count' that currently exists to gauge the popularity of brands on Ironman finishers. The first 1,000 finishers had their shoe brands recorded and the results were published exclusively on Tri247.com. Newton Running shoes came 3rd in the survey with 11.1% of all runners which is a tremendous achievement for a relavely new brand in the market. However, this isn't too surprising as the world champion was wearing Newton shoes as he was crowned Ironman World Champion for a second time! You can see the full results of the survey on the Tri247.com website.

A separate survey also carried out on Kona triathlete's shoes found Newton Running shoes to be in 4th position with 146 athletes wearing the. This survey can be viewed here. On the established 'bike count' Ceepo was 16th which is great to see and we're sure that this figure will continue to climb. A further study into apparel saw 2XU tops, shorts and suits all in 2nd position which was a fantastic result.
   

(The Ceepo, Newton Running and 2XU expo stands at the Ironman World Championships in Kona)


Triathlon Consultants at Hever Castle Triathlon

The last weekend in September brought the TCL team to the stunning location of Hever Castle in Kent. Supporting Bat and Ball Sports the event was a fantastic occasion for triathletes from complete novices to the experienced to take part.

The Anne Boleyn race brought a large number of newcomers, some more prepared than others for the 16oC lake and then the Henry VIII race provided a great opportunity for the experienced to get an end of the season race in.

2XU Compression tights and calf guards were among the attire for the occasion, with a very generous helping of 2XU tri suits within the huge crowds. Ten Point were also present demonstrating and selling Newtons to the triathletes of Kent.

A 1st in the Henry VIII event came from Tim Burdett of Tri Sport News, then closely followed by Andrew Mercer of Thames Turbo. A great day all round with some fantastic feedback will see more Triathlon events coming to Hever Castle in 2010.


2XU at the Great Scottish Swim

TCL sponsored Triathlete Richard Stannard and Loughborough University and Welsh Team Swimmer Joe Canlan-Shaw, represented 2XU at the Great Swim in Scotland.

A fantastic performance from Richard, battling through the cold, choppy waters brought him 5th place. Joe, came in at 12th place, a good solid performance after only dipping his toe into open water territory this season.

The Great Swim series have brought a fantastic opportunity for swimmers of all abilities to experience open water swimming .






Toby Radcliffe Going for Green

Newton Running sponsored athlete Toby Radcliffe was featured on The Sun website on Tuesday 29th September promoting the EDF Energy Birmingham Half Marathon which is held on 11th October. Toby is the Race Ambassador and is aiming to raise awareness of climate change and have the event become the first accredited 'sustainable race' in Europe by the Council for Responsible Sport.

And Toby is the ideal man for the job having studied natural sciences at Cambridge, he has a Masters degree in sustainable development. Toby highlights in the article that his Newton's are made from recycled products, including the 100 per cent recycled yarn shoe laces, and come in a recycled cardboard box. Toby said "We are trying to set the standard for responsible races and lead by example. "Mass participation sports offer a forum for community action so we want more races to follow in our footsteps and embrace a 'leave no trace' ethos."

Read the full article at: http://www.thesun.co.uk/sol/homepage/news/Green/2659854/Radcliffe-is-going-for-Green.html


Andy Reardon Trains for World Triathlon Championships

Andy Reardon was featured on the BBC's website training in Afghanistan for the World Triathlon Championships with his Ceepo bike and 2XU kit. Triathlon Consultants wish Andy the best for his training and the World Triathlon Championships.




Great Weekend for South West England Tri Team

The South West England Tri Team were 6th overall beating among others Wales. There was a great team atmosphere and with a lot of the athletes at the bottom end of age groups they should be able to shoot for a podium next year.

They received a number of comments about how good the 2XU trisuits looked!








Triathlon Consultants Sponsor Tunbridge Wells Half Marathon

The award winning Children's Mutual Tunbridge Wells Half Marathon will take place on Sunday 28th February 2010 and entries are now officially open. The event is one of the highlights of the racing calendar in the South East and comes just 7 weeks before the Virgin London Marathon, making it an ideal warm up. Winner of the prestigious Runners World 'Most Improved Event Award 2009' and organised by local club Tunbridge Wells Harriers, the race attracts nearly 2000 entrants of all abilities and is fast becoming considered one of the 'must do' events in the area.

The single lap route takes in the rolling hills of the beautiful Kentish countryside and is a challenging, yet fast course. Organisers are delighted to announce that Dame Kelly Holmes will open the event in 2010 and will be there to support her team of runners from the newly launched charity, The Dame Kelly Holmes Legacy Trust. The event is organised purely by volunteers and is non-profit making. All proceeds go to the official race charities, of which the Cardiomyopathy Association is confirmed so far. A charity chosen after a club member and former race director was diagnosed with the condition last year. In 2009, the race raised nearly £20,000 for the two official charities. Local firm and leading child trust fund provider, The Children's Mutual, are delighted to once again be title sponsor for the third year running.

A cash and prize pool to the value of £2,000 is already up for grabs for the winners, and more will be added closer to the event. In what is considered to be one of the best value races on the circuit, all finishers receive a technical running t-shirt, a bespoke medal and a goodie bag courtesy of Sainsburys, Tunbridge Wells. Other event sponsors confirmed so far are 2XU compression clothing, Newton shoes, Triathlon Consultants, StrideUK, The Courier Newspaper group, TAUT sports drink and Strathmore water. Entries are available online at www.twharriers.org.uk and cost £21.50 for a non-affliated runner and £19.50 for a club runner. The race sold out in 2009 and runners are encouraged to enter early to avoid disappointment. Entrants are limited at 2,500.


Sichel joins Scottish team for Commonwealth Championship

Orkney-based ultra distance athlete, William Sichel (55), heads to Keswick in Cumbria this week, to join up with the Scottish team participating in the inaugural Commonwealth Mountain and Ultra Distance Championships being held from September 17th - 20th.

This event comprises two ultra distance events - the 100km and the 24 hour and two mountain races - an uphill only and an up and down hill race.

Selected to represent Scotland in the 24 Hour road race, William will form part of a 3 man Scottish team, competing against 8 other nations, on a 1km (0.6 mile) road lap around Fitz Park in Keswick.

Facing the starter's gun at mid-day on Thursday the 17th, will be 22 men and 23 women. The race runs through the night finishing 24 hours later at mid-day on Friday. Whoever covers the greatest distance is the winner.

The team medals will be decided by the cumulative total distance of the first three runners from each team.

William has a personal best for 24 hours on a road circuit of 153.3 miles, set in 2000 when winning the Basel 24 race in Switzerland, which puts him 2nd on the Scottish all-time list.

"This will be the first time I have run in a team for 6 years, so something quite different for me. This event is a really historic occasion for the sport of Ultra Distance running and may lead to Olympic inclusion in the future."

William recently won the Hull 24 hour track race in July and has a recent best of 134.5 miles set in Austria two years ago.

Full details of the Commonwealth Mountain and Ultra Distance Championships can be found here: www.cumbriacommonwealthchampionships.org/index.htm

To allow more people to be involved with the event William has arranged for his web site to be updated during the race www.williamsichel.co.uk

William wears 2XU running and compression clothing.


Tri For Life

At the Tri for Life weekend, Triathlon Consultants entered an "all star Team" to race a 400m swim 20km bike and 5km run Richard Stannard, fastest open water swimmer in the triathlon world, and multiple aquathlon world Champion lead off in the swim. He handed on a virtually unsalable lead after only 400m.

England rugby star Lawrence Delaglio took off on the bike and his 18stone frame put some awesome power through the chain, as he sped around the Dorny lake. He gave Mike Trees an easy task to complete the 5km run. This was all in day's work for the masters 10,000m running world champion.

However the aim was not to demoralise the opposition but for everyone to raise as much money as possible for their chosen charities. As you can see in the photo the all stars were racing for the Emily Ash trust, (www.emilyashtrust.co.uk/) who work tirelessly to raise money for children with Leukaemia








Ceepo at Eurobike 2009

Ceepo are at Eurobike, the trade and public show in Friedrichshafen, Germany held between 2-5 September.


Get Ready for Triforlife!

Triathlon Consultants will be putting their money where their mouth is on the 6th September and taking part in the Triforlife triathlon at Dorney Lake near Windsor. This is a fantastic event that raises money for several charities.

Also taking part are the eager triathlete's pictured here who were honing their open water swimming techniques with the help of World Champion Richard Stannard at the Open Water Swim lake at Datchet. Triathlon Consultants Limited will also be making a donation to the Emily Ash Trust who we support.

Mike Trees, managing director of Triathlon Consultants Limited said "Triforlife is a great event and we're delighted to be taking part and also pleased that so many people are also participating and preparing properly with excellent equipment like 2XU wetsuits and expert advice from Richard Stannard at the UK's leading open water swimming venue."

Good luck to everybody who is taking part and raising money for this excellent cause.


Ian Taplin and Rob Parkinson swim Gibraltar Strait

Triathlon Consultants would like to congratulate Ian Taplin and Rob Parkinson who recently completed a swim across the Gibraltar Strait.

The photograph shows them at the end of the Gibraltar Strait in their 2XU E:1 wetsuits and union flags with the Coast of Morocco in the background. They swam the crossing in 3 hrs 45 mins, a distance of about 18km. Ian said "We were pretty lucky with the conditions though no doubt the E1's made a big difference to our time. Mine fits like a glove, I don't even notice I'm wearing it until we glide past people in their speedos!".

Mike Trees, managing director of Triathlon Consultants said "It's alway great to receive feedback like this from people who have achieved fantastic personal goals where our brands have helped in that achievement. The E:1 is a excellent wetsuit and we're really pleased that Ian and Rob recognised the benefits a great wetsuit like this has to offer on a tough swim like this."

If you've got a success story to tell us about your 2XU or Newton Running shoes, we'd love to hear from you at marketing@triathlonconsultants.com.


Harry Wiltshire at ITU Triathlon World Cup 2009

Triathlon Consultants would like to congratulate Harry Wiltshire on a great performance at the ITU Triathlon World Cup in Hungary.

This picture shows Harry who was 7th out of the water ahead of Russian Alexander Brukhankov (to his right) who finished second. Harry completed the distance in a total time of 01:52:20, with a swim time of 00:17:39, bike time of 00:59:47 and run time of 00:33:58.

Harry can be seen here wearing a 2XU Tri suit.







Maidenhead 10 Mile TT

Mike Trees, Managing Director of Triathlon Consultants Limited presenting first prize to Neil Campbell, winner of the Maidenhead 10mile TT. His prize a pair of 2XU elite compression tights!












Sichel rolls back the years in Hull 24 hour Race

Orkney based ultra distance athlete William Sichel, 55, won his first 24 hour race since January 2005 last weekend when completing 116 miles to win the men's race in Hull.

William stuck to his race plan and gradually moved up the field as adverse weather conditions affected the 45 starters. William took the lead with about 3 hours to go and gradually pulled clear of Scotland's Grant Jeans, and Sweden's Reima Hartikainen, eventually winning by a margin of 8 miles.

Distances were greatly hampered by torrential rain throughout the night and a very warm morning, that saw a lot of runners pulling out prior to the finishing gun at 10:00am on Sunday morning.

William said "Fantastic to win again at 24 hours, which ironically is a bit short for me these days, now that I specialise in Multiday Events"

With the inaugural Commonwealth Championships fast approaching (17-20 September in Keswick) a number of athletes were making last ditch attempts at reaching the National Selection Standards but the weather conditions were not at all favourable.

William wears 2XU running and compression.


Ironman Books now available!

Ironman - Starting OutTriathlon Consultants Limited are pleased to announce that they are selling the popular Ironman series of books. These reference guides provide essential information to both novice and expert alike on planning and preparing for the ultimate challenge.

Titles that Triathlon Consultants will be offering include: Starting Out - Training for Your First Competition by Roch Frey and Paul Huddle, two of the most respected names in multisport coaching. In addition to advice on running, cycling and swimming, they provide information on everything from weight training to flexibility to nutrition. Ironplanner - helps you not to drown in the details of getting ready for your Ironman race. Spend your valuable non-training time recovering, working and spending time with your family. Ironplanner is full of worksheets and checklists that will organize every aspect of your Ironman race preparation so you don't have to. Other titles from the range that they will be stocking include: Start to Finish 24 Weeks to an Endurance Triathlon, Triathlon for Women, A Mind-Body-Spirit Approach for Female Athletes and Become an Ironman.

Mike Trees, managing director of Triathlon Consultants Limited said "In addition to supplying the 'tools of the trade' to triathletes, we're pleased to now be able to offer this excellent range of guides and training resources for those looking to move up to or improve their Ironman ambitions."

Ironman Books join Triathlon Consultants growing portfolio of elite brands including 2XU, Newton Running and Ceepo. The Ironman titles sold by Triathlon Consultants can be viewed here.

Parc Bryn Bach Elite Triathlon - Sunday 18 July2009

The penultimate race in the 2009 British Triathlon Super Series is fast approaching. The sprint distance race takes place in Parc Bryn Bach, Blaenau-Gwent on Saturday 18th July. Vital points up for grabs as the athletes battle it out to be crowned Super Series champion.

Favourite for the women's race, Jodie Stimpson, could be crowned champion at Bryn Bach if she follows her previous series wins with a victory at this race.

Hoping to use his local knowledge and experience of the course to his advantage is Welsh triathlete Rhys Jones, who said "I'm looking forward to racing on home soil in Bryn Bach, I race there a fair bit, including next weekend, so I will have no excuses come July 18th."

The ladies race commences at 11:30am whilst the men will have to wait a little longer before they go head to head at 1pm. The top athletes are expected to power through the 750m swim, 20km bike and 5km run in around 1 hour.

With few opportunities to view elite racing of this standard within Wales, why not head along to Parc Bryn Bach on 18th July and show your support for Rhys and the rest of Britain's finest triathletes. For further information please see www.Britishtriathlon.org


Newton Running Launches Sir Isaac and Lady Isaac Guidance Trainers

Newton Running Sir Isaac guidance trainer launching in October 2009Newton Running, the revolutionary Boulder, Colorado running shoe company, announces the launch of two new shoe models for this Autumn. The Sir Isaac and Lady Isaac guidance trainers are designed for runners who want to transition their running form to a more efficient midfoot/forefoot style, but still require a supportive heel and mid-section.

"We are very excited about the arrival of the Sir Isaac and Lady Isaac," states Newton's co-founder, Danny Abshire. "These shoes feature the proven, patented technology found in our performance line and incorporate a footprint geometry that provides a smoother transition for those seeking to run more naturally, efficiently and injury-free."

Newton Running Lady Isaac guidance trainer launching in October 2009The Isaac guidance trainers both feature a highly breathable closed mesh upper with lightweight ergonomic support strapping, metatarsal stretch panels and slip-proof laces. The midsole features second-generation Action/Reaction Technology™ in both the forefoot and the heel as well as a unique midfoot/rearfoot support chassis for added stability. The outsole features durable, high-grip actuator lugs, increased toe spring, high-wear carbon rubber with traction tread and an enhanced heel bevel to aid in transition to a natural running gait. The Sir Isaac weighs 10.9 ounces (men's size 9) and the Lady Isaac weighs in at 8.9 ounces (women's size 7).

Staying true to Newton Running's green commitment, the Sir Isaac and Lady Isaac feature 100 percent recycled laces, webbing and insole topsheets, 10% recycled outsole rubber and 100 percent recycled shoeboxes and packaging.

The Sir Isaac and Lady Isaac will retail for £110, and be available at Newton retailers and at www.newtonrunning.co.uk in October.

Big Cow Triathlon in Milton Keynes

Last weekend the TCL team headed to Milton Keynes to support Phil Corleys Cycles at yet another fantastic Big Cow Event, this time a sprint and middle distance race were both taking place on the same day.

Unlike the last event the weather could not have been better. Maybe even a little too hot for some! In the sprint event it was great news for Newton with Adam Bowden blowing the field away with yet another storming run wearing his Newtons. What made it even more spectacular was that he crashed just on his way into transition and was bleeding throughout the run.

During the sprint 2XU wetsuits were 1st and 2nd out of the water, then the two lead men were both riding Ceepo Venoms. The race was won by Joel Jameson from the Ceepo TFN Team.

We like to think that it proves that if you want to be the best you have to have the best kit.


2XU set to launch international epitome in elite sporting apparel - PROJECT: X

AUSTRALIA, June 2009 - Underpinned by a relentless company mission to develop elite sporting apparel of unparalleled standards, Australia's fastest growing high performance athletic apparel company, 2XU, is launching its most technical line to date; PROJECT:X, the high performance revolution. To be unveiled at the 2009 ITU Triathlon World Championships on the Gold Coast, Australia in September, 2XU's prestigious PROJECT:X line will open with two extraordinary pieces - the X:1 Wetsuit and X:1 Tri Suit.

Utilising the world's finest materials, construction developments and technical sport styling, 2XU's PROJECT:X Tri Suit and Wetsuit are so refined in design, so exquisite in fabrication and so rigorously researched that they will set new benchmarks in innovative performance sports garments the world over.

Leveraging on the features of 2XU's highly acclaimed V:1 Wetsuit, the 2XU X:1 Wetsuit takes technological engineering to even greater heights. Poised to send waves through elite open water swimming and triathlon communities across the world, the X:1 Wetsuit boasts a revolutionary X-Flex Front Panel to radically assist body roll and improve power from the hips to dramatically increase distance per stroke. The garment also features Titanium Alpha Coating to promote blood flow in the legs for those crucial swim to bike transitions.

The X:1 Tri Suit is unlike any garment previously developed by 2XU. Combining new fabrics and patterns with hydrolift panels, the X:1 Tri Suit offers uncompromised speed through the water and essential moisture management required for bike and run legs. The industry leading garment also boasts circular knit fabrication to provide mild compression, plus the latest generation Xtralife Lycra for durability and comfort. Furthermore, Italian-made fusion bonded open structure foam chamois allows for unparalleled quick-drying comfort.

Unmatched in caliber, all pieces under the 2XU PROJECT:X line will be produced on strictly limited edition production runs; granting owners exclusive access to these premium pieces and their associated benefits. Along with a luxurious race transition bag and prestigious X key ring, PROJECT:X owners will become members of the exclusive 2XU International Privilege Club for the duration of the garment's warranty.

A testament to 2XU's commitment to producing the finest garments on the market, PROJECT:X is the product of extensive ongoing research and consultation with elite athletes, professional sports coaches, fabric technicians and leading sports scientists from across the globe.

2XU Product Development Manager and Co-Director, Jamie Hunt, attributes the success of the project to the company's relentless commitment to innovation.

"2XU is known as an innovator in the field of high performance sports apparel. We don't just improve existing ideas, but generate new levels of thinking and new technologies into sporting garments with impressive, tangible benefits," Hunt says.

"We have utilised new proprietary fabrics from Japan, Switzerland and Italy and critically analyzed the way athletes move through the water and air. No brand approaches high performance apparel production the way we do."

PROJECT:X will be officially unveiled at the 2009 Gold Coast ITU Triathlon World Championships in September where 2XU's experts will be on hand to demonstrate the new standard offered by these elite sporting garments. Athletes interested in purchasing PROJECT:X can lodge their interest now with their local dealer.


2XU 2010 Summer Range

2XU 2010 summer range meetingThis past weekend the TCL team headed to Germany to the European distributor meeting of 2XU. What a trip! Many thought it wasn't possible but the range has got even better thanks the visionary eye of the 2XU design team headed up by Jamie (pictured).

Three new wetsuits in the range, new tri clothing and new colours makes for a very exciting collection. Pre-sales will be commencing very soon so if any retailers wish to view the collection please do not hesitate to get in touch. We also liked this t-shirt that one of our colleagues from Norway was wearing for 2XU Compression - it means 'Don't believe in them until you try them on'

Watch this space for more information on the Summer 2010 range.


Busy Weekend of Triathlon Action

Adam Bowden wearing Newton Running shoes at the Windsor Triathlon 2009It was a busy weekend on the Tri circuit with three major events all falling on the same weekend; the Nokia Windsor Triathlon, 70.3 UK and Bala Middle Distance. It was a challenge we wanted to meet ourselves so the Triathlon Consultants team split up and headed off in different directions to help support the races and our valued retailers; Royles, Tri UK and Total Fitness Bath.

At Windsor we had a great start with Mike Adams coming out of the water with a 15sec lead wearing the award winning 2XU V1 wetsuit. Then later in the race Adam Bowden ran through the field in a pair of Newtons, finishing the run 32min 28sec - just 1 second behind the winner. Adam was running in a pair of Newton Distance shoes.

All three events went exceptionally well with the ever increasing presence of 2XU and Newton Running on the athletes at each event. No matter if they are the experienced athletes or a first timer. The brands are suitable for all!

You can find your local 2XU retailer here and your local Newton Running retailer here, alternatively buy 2XU online here and Newton Running online here.

Congratulations to everybody who took part in these three events, we had a great weekend and hope you did too!


2XU Sponsor the Belgrave Bolt

Belgrave HarriersBelgrave Harriers are delighted to welcome their partners 2XU who are sponsoring this year's Belgrave 5k road race - the 2XU Belgrave Bolt 5k to be held on Sunday 9 August starting at 10am.

The race has been an August fixture for the past 15 years or so, originally being purely a Surrey County 5k Championship and one of the races that make up the Surrey Road League. In 2006 it appeared that the race might disappear from the calendar so Belgrave Harriers stepped in to take over the organisation. The race still incorporates a Surrey Championship for men and women and is the final event in the Surrey Road League, but it now also benefits from the incorporation of an Open Race category with prizes generously provided by the race sponsors.

2XU are the official compression partner to Belgrave Harriers and were thrilled to be given this opportunity to closely support this event. Managing Director of Triathlon Consultants (and regular Belgrave runner himself) Mike Trees said "we were delighted to be given this opportunity to further support Belgrave and I'll be doing my best to win the race but know Belgrave always turns out an excellent field, so I'll have my work cut out!".

Although a newish event to the Belgrave fixture list, the race is nevertheless run on roads raced over by Belgrave Harriers since the 1920s and '30s. It covers the tough terrain of West Wimbledon, with the climb to Christ Church at the top of Cottenham Park Road being described by runners of old as, "The Kiss of Death". Todays runners have to cover this section twice!

Ironman Lanzarote 2009

Triathlon Consultants at Ironman Lanzarote 2009The TCL team headed to Lanzarote for the notorious Ironman Lanzarote 2009. Now that Ceepo is the official bike of Ironman the aim was to get the bikes infront of the seasoned triathletes to hear what they thought of them. Triathlon Consultants at Ironman Lanzarote 2009

The response was FANTASTIC! Working along Pro Bike in La Santa, the complete Ceepo range was on offer for viewing and testing. During the race a few Ceepos were spotted (inc Robin Brew riding one) which was great news in one of the first Ironman events of 2009 with Ceepo as the official sponsor.

During the event the amount of Newtons and 2XU was also very prominent including Scott Neyadli.




2XU appointed Official Compression Partner of Australian Institute of Sport

MELBOURNE, May 20, 2009 - 2XU's high-performance compression apparel has now been officially recognised as a world-class collection, with the range being selected by pre-eminent sporting body, the Australian Institute of Sport (AIS).

Engineered from world class materials, 2XU Compression has proven it's all about the fabric. Boasting circular knit structure, a 50/70 Denier fabric for unparalleled strength and the most accurate, graduated compressive design, 2XU supplies the premier compression products on the market today.

AIS Senior Sport Physiologist (Fatigue and Recovery), Dr Shona Halson, said that 2XU's compression collection truly represents the pinnacle in high performance compression wear and is therefore a worthy exclusive Official Compression Partner to the AIS.

"It's important for the AIS to partner with companies who have a similar dedication to the pursuit of excellence and can provide our athletes with top of the range, high performance products. We are excited to be partnering with a company that shares our values, understands the importance of research and is committed to ongoing product development.

The AIS is always looking for the edge and together with 2XU we will be conducting research into the physiological benefits of compression products. This will feed into 2XU's product development, and will help our athletes stay at the top of their game."

While compression has been used in the medical industry for 150 years, only recently have a number of research articles and studies been published which confirm the benefits of wearing compression garments both during and after exercise. With an obsessive focus on delivering superior fabrics and tangible benefits, 2XU has built a highly technical compression range which reflects relentless research and development.

2XU Director of Sales and Marketing, Aidan Clarke, is thrilled to be declared the Official Supplier of compression products to the AIS.

"The selection as Official Compression Partner to the AIS demonstrates our steadfast commitment to superior product development, testing and garment research is paying off. We've worked hard to develop a reputation for producing only the finest sporting apparel in the market, and we're exceptionally proud of this," said Clarke.

With a superior researched design, 2XU Compression leads the field in high performance compression. Compression is one of the fastest growing segments of 2XU; a reflection of the world-class fabrics used and ongoing feedback from elite athletes and leading sports institutes around the world.


Strathclyde Park Elite Triathlon this Sunday 17th May

The first Elite event of 2009 is just around the corner, taking place this Sunday 17th May at Strathclyde Park.

With the countdown to London 2012 well underway, this is your chance to witness some of Britain's best triathletes battle it out at a world class venue to become British triathlon champion. What's more, it's free for all spectators so come along and show you support! The women's race starts at 10.30 and the men are not far behind with a 13.00 start, meaning that there will be almost constant action from 10:30 through until 3:00.

Team GB Olympians Tim Don, Will Clarke and Hollie Avil make up a competitive field who will be keen to put down an early season marker ahead of a busy summer of triathlon in the UK. Hollie Avil, who represented Team GB in Beijing says,

" I can't wait to get my competitive season underway in the UK this year, Strathclyde is a great venue and I am keen to put an early marker down ahead of the summer at this event. Hopefully I can push on after my experience in Beijing and have a great hit out and a competitive race!"

Enjoy top triathlon action in this spectacular setting, we hope to see you there! For information visit http://www.britishtriathlon.org/news/article.php?id=10198

For details and location maps of the Strathclyde Park Elite Triathlon event, click on the image to the left of this article.


Newton Running and 2XU at the London Marathon Expo 2009

Ahead of the 2009 Flora London Marathon, Mike Trees (who will be looking for sub 2:30 on Sunday) and the Triathlon Consultants team have been busy at the London Marathon Expo at ExCeL where there has been tremendous interest in Newton Running shoes and 2XU, especially 2XU Compression. Mike himself will be racing on Sunday in Newton Running racing shoes and 2XU running shorts and vest, as many fellow runners will be doing.

The expo is proving to be an excellent opportunity to both meet and discuss forefoot running with attendees as well as the numerous benefits of 2XU's medical grade compression range for racing and recovery.

Mike Trees, managing director of Triathlon Consultants said "the London Marathon Expo is proving to be yet another great opportunity for us to build on the growing brand awareness both 2XU and Newton have in the UK running market. From professional athletes to keen amateurs, UK runners are realising that both Newton and 2XU provide them with the right tools for the job"

Triathlon Consultants would like to wish all London Marathon participants the very best of luck for Sunday.


British Triathlon Federation and 2XU Announce 5 Year Sponsorship Agreement

British Triathlon FederationThe British Triathlon Federation today signed a 5 year deal with elite triathlon clothing brand 2XU, who have become the Official Wetsuits Supplier. In addition to financial support, 2XU will provide wetsuits to the British Triathlon Federation Talent Pathway Squads, as well as offering discounted rates for British Triathlon Age Group team members.

2XU's pursuit for garment excellence via ongoing industry feedback makes the British Triathlon Federation alliance an invaluable one for the brand. Boasting some of the finest triathletes in the world including both current Olympic Gold Medallist's Emma Snowsill and Jan Frodeno, and double World Aquathlon Champion Richard Stannard; 2XU also welcome this opportunity to work in partnership with Britain's finest triathletes.

This dynamic sponsorship articulates the ever-growing demand for 2XU wetsuits in the international high performance sporting niche. With official partners already including Welsh Triathlon and Triathlon Scotland, 2XU's sponsorship with the British Triathlon Federation illustrates the truly dynamic nature of its high performance wetsuit range.

Zara Hyde Peters, CEO of British Triathlon said, "We are delighted to enter into a partnership with such a well respected triathlon brand as 2XU. We look forward to working with 2XU as our Official Wetsuit Suppliers, and to them providing the potential stars in our Talent Squad with the best in wetsuit technology, allowing them to maximise their goals and compete to the top of their ability."

Mike Trees, managing director of 2XU UK distributor Triathlon Consultants Limited said "we are proud to have this opportunity to work with the British Triathlon Federation and the country's finest triathletes. This now confirms 2XU as the UK's leading Triathlon wetsuit brand and we are pleased to be able to provide support and the outstanding range of 2XU wetsuits to the British Triathlon Federation as they nurture our future Olympic and World champions."

Triathlon Consultants Limited and 2XU are already official partners to Welsh Triathlon and Triathlon Scotland and this agreement completes their support of UK triathlon's official governing bodies. Trees also hinted at the development of a new 2XU wetsuit that would build on the award-winning V:1 wetsuit, the only wetsuit to score 10/10 in 220 magazine's wetsuit tests.


National Duathlon Championships

Sunday 5th April marked the first Championship race of 2009; The National Duathlon Championships. It was a cold morning in Milton Keynes but as the race started the sun came out and turned it into a great day for all. It was great to see so many people out racing in 2XU, Newton and Ceepo. Highlights of the day included record breaking run splits being done by the overall winner Adam Bowden in Newton Running Shoes (setting a new course record for the 10km in 00:30:03) and the Ladies winner Kat Grimmett who also ran her way to victory in 2XU Compression. The fastest women's bike leg was also achieved by Hollie of Thames Turbo on a Ceepo Viper.
Adam Bowden wins National Duathlon Championships
Adam Bowden wins National Duathlon Championships
  
Hollie Tomlinson on her Ceepo Venom
   Hollie Tomlinson   Thames Turbo Team

Hollie Tomlinson did the fastest time of the day on her Ceepo venom bike (1:07:49 /40km) she said "Thank you so much for the bike, I did such a good time, the bike is the best I have ever ridden!" Congratulations to Hollie!

Triathlon Consultants Limited are proud to the sponsor The Thames Turbo Triathlon Racing team.


Another Great Step for Evolution

Mike Trees discusses forefoot running and Newton Running shoes at EvolutionOn Wednesday 18th The TCL team headed to Windsor, the home of a relatively new and exciting Tri Club called Evolution. Following the clubs hard Wednesday night run the purpose of the evening was to talk to the club members about how they can increase their performance using no extra effort.

As unbelievable as it may seem, you can go faster and recovery quicker just by changing your kit. That's not to say that you can get faster by wearing sports clothing in front of the TV but when seconds count, shouldn't we all look for an advantage? The 'Hot Topics' included the 2XU compression range as well as Newton Running Shoes.

Thanks goes to Kevin and Madie of Evolution for having us and organising the talk. TCL wish you all the best in the forthcoming season.


2XU Support The UK's Weekend Wonders!

Triathlon Consultants are pleased to be bring 2XU's industry leading range of medical grade compression clothing to football's Weekend Wonders. Over the next 3-months, 2XU are offering compression items as competition prizes for the visitors to the Weekend Wonders website, the home of park legends.
2XU articleon Weekend Wonders website
2XU competition on Weekend Wonders website

Mike Trees, Managing Director of Triathlon Consultants said "2XU compression is perfect for footballers, offering the performance enhancement and recovery support that strenuous and variable-paced exercise like football takes out of you. Whilst base-layers have been popular for some time, 2XU is one of the few manufacturers to offer medical grade compression and we're really pleased to see it being adopted beyond the running and triathlon communities. "

To enter the competition or find out more, visit the Weekend Wonders website.


TCL Triathlon Testing Road show Visits Hull

Triathlon equipment testing at David Lloyd in HullAs the weather perks-up, Mike and the team have been out again with the TCL testing roadshow. As triathlon continues to grow in popularity and ever greater numbers take up the sport, getting the right kit for the job is a vital step in preparing for mutli-sport competition.

Triathlon Consultants work with the UK's leading retailers to provide the best equipment and the best advice to you. Testing days are an integral part of this, giving individuals the chance to try 2XU wetsuits and compression clothing, Ceepo Triathlon Bikes (now the official bike of Ironman) as well as gait analysis with Newton Running shoes.

Last weekend the TCL team headed to David Lloyd in Hull where 3xTri had organised a day of triathlon. 2XU Wetsuit testing was carried out in their outside pool and Newton Running shoe gait analysis was performed. The sun was shining and it was great to see so many new people to the sport trying out the latest kit.

TCL would like to thank David Lloyd for having us and 3xTri for organising such a great event.


Katie Price Chooses 2XU

Katie Price wearing 2XU compression tightsThere has been widespread coverage in the press recently about Katie Price's preparation and training for the 2009 Flora London Marathon. Katie is training to run the Flora London Marathon in April with her husband Peter Andre and together they are raising money for The Vision Charity. Katie is pictured here training in Los Angeles wearing 2XU compression tights.

Mike Trees, Managing Director of Triathlon Consultants said "We're delighted that Katie chose 2XU for her compression clothing. 2XU Compression is perfect for anyone training for distance events like the London Marathon and I'm sure it'll help both her training performance and post-run recovery as she prepares for the London Marathon. We wish her the best for her preparations and hope she raises a lot of money and awareness for charity."

For more about Katie's preparation for the London Marathon and more pictures of her in her 2XU compression - click here.

To find out more about 2XU compression and to purchase any of the 2XU compression range online visit: www.2xushop.co.uk/compression/


Wetsuit Testing in Ireland

This weekend saw the TCL team head to Ireland where a new store 'Tri Zone' hosted the first wetsuit testing session for 2009.
2XU wetsuit testing in Ireland
2XU wetsuit testing in Ireland

Conor, owner of Tri Zone rounded up all the local triathletes and had them testing out the 2XU wetsuit range in a local pool. It was a great success and superb to see that the 2009 season already kicking off. Many were amazed as to the buoyancy and flexibility of the V1 and where very grateful to have experienced what they had been missing out on until now!

TCL wish all the triathletes of Athlone a great 2009 season. We hope you smash your swim PBs with the aid of 2XU wetsuits.


Sussex Beacon Half Marathon

Stride UKTriathlon Consultants would like to thank Stride UK a recent new stockist of Newton Running shoes who were busy this weekend promoting Newtons to all 6,000 participants who were competing in the Sussex Beacon Half Marathon. Stride UK alongside their sister company Studio 57 were providing the sports therapy for all of the participants. Whilst treating tired legs they were busy informing the athletes about Newtons and the necessary strengthening and flexibility programs required to be able to run faster and adapt into a more efficient way to run.

Stride UK, utilises 360 degree full postural video gait analysis to assess running techniques, improve performance and reduce the likeliness of wear and tear of injuries occurring. For many years, the only way that athletes improved their running performance is by running more. It's not until recently that various running techniques have been investigated to develop a better, a safer and a more efficient way to run. Triathlon Consultants are happy to endorse the Stride UK programs for improving your running form.

Congratulations to all those who took part in the race. Keep on Running, The TCL Team.


New Retailers stock Newton Running shoes

Triathlon Consultants Limited is pleased to welcome on-board a further three retail stores stocking the popular Newton Running brand in their stores and available for purchase online. Stride UK in East Sussex, Profeet in London and Achilles Heel in Glasgow will be stocking the award winning Newton Running shoes in their stores and available for purchase online. Profeet will also be stocking the 2XU range of performance clothing.

Mike Trees, Managing Director of Triathlon Consultants said "We're really pleased to welcome another three retailers on-board with Newton Running shoes. With Newton's recent win at the 220 awards for Innovative Product of the Year, it's great news that there are more and more stores throughout the UK where runners can try the shoes for themselves and buy".


Newton Running win Prestigious 220 Award

Newton Running Shoes win 220 Innovative Product of the Year awardIf you're a regular reader of the running and triathlon press, then you'd be hard pressed to have missed the arrival of Newton Running shoes in the UK, with their vivid colours and unique Active Membrane Technology, Newton's have taken the UK running scene by storm.

This commitment to running excellence was recognised and rewarded on Saturday 7th February 2009 when Newton Running Shoes were awarded the Triathlon 220 Magazine award for 'Innovative Product of the Year', a rightly deserved accolade for a range of shoes that were designed to improve both posture as well as speed.

The Newton Running stand at the TCR exhibition on 7th - 8th February was one of the most popular at the show, with many visitors keen to see if what they had read about Newton's was true. With both treadmill and hard surface areas available to test the shoes, the feedback was a tremendous thumbs-up. Outselling much bigger running brands over the weekend, it would seem that Newton's really do live up to the hype.

Mike Trees, Managing Director of Triathlon Consultants said "We are really pleased that Newton Running shoes have been given this award just six months after their UK launch. We've had a great weekend at the TCR show and being able to chat to a lot of runners and triathletes about the shoes is just as rewarding to us as winning the 220 award."

For further information on Newton Running shoes, locate a retailer or to purchase online, visit the official Newton Running UK website at Newton Running.


Sam Gardner Chooses 2XU

Sam Gardner wearing a 2XU wetsuitTriathlon Consultants are pleased to welcome Sam Gardner on-board as their latest sponsored athlete in 2009. Sam competes in both regular triathlons as well as Xterra Off-road triathlons.

In 2007 Sam finished 2nd at Xterra Guam and 2nd at Xterra Saipan. He also finished 3rd at the Tagaman middle distance triathlon in Saipan.

Last year Sam raced in 2XU wetsuits and we're delighted that in 2009 Sam has chosen 2XU as his brand of choice for compression, trisuits and wetsuits. Mike Trees, Managing Director of Triathlon Consultants said "we're really pleased that Sam chose 2XU as his triathlon brand of choice for the 2009 season. Both on and off-road, Sam knows he can rely on 2XU, the best kit in the sport, to give him the competitive edge".

Read an article about Sam in Mountain Biking UK magazine - click here

Read more about Sam on his website - www.samgardner.com


Newton Cure Distance Raises Money for Charity

Triathlon Consultants, the award-winning UK distributor of Newton Running shoes is proud to announce that they will make a donation to Newton's US prostate cancer charity for every pair of The Cure Distance shoes they import in 2009. In addition, for every pair of The Cure Distance sold in the UK they will make a donation to UK cancer charity The Emily Ash Trust, whose aim is to help improve the lives of children who are suffering from cancer.

The Cure Distance running shoe is a limited edition and instantly noticeable in bright pink. The shoe was created to support prostate cancer research. Newton Co-Founder, Jerry Lee has battled with prostate cancer since 2005 and is now a survivor.

The Cure Distance Newton Running shoe
The Cure Distance was built to be the world's fastest tempo training and racing flat for runners with neutral to high arched foot types. The shoe offers greater flexibility in the mid-foot region and its forefoot flex groove allows the feet to work naturally as if barefoot - with maximum protection against ground forces. Neutral to high arched feet also have an ability to be great propulsive levers when combined with the Newton Active Membrane Technology™ in the forefoot.

Emily Ash Trust Patron, Robbie Earle MBE, one of ITV's leading sports personalities said "The Newton Pink racer was designed not just for running, but also to help raise money for charity, if you are considering buying one, please do, as Newton Running will pledge some of the cost from this shoe to the Emily Ash Trust...thanks." Robbie

To learn more about the Newton Pink Racer and buy online - click here

To learn more about the Emily Ash Trust and how you can make a donation - click here


Thames Tow Path 50 mile Ultra Marathon

Mike Martin running the Thames Towpath Ultra MarathonOn Saturday 17th January, Triathlon Consultants Sales Manager, Mike Martin, completed the Thames Tow Path 50 mile Ultra Marathon, a fantastic achievement.

The fact that the Visit Thames website listed only a start time and no finish time was enough to tell you this was not a race for the faint-hearted! But anything less wouldn't have been challenging enough for a man whose idea of 'popping over to America' involves picking up an oar and rowing across!

We caught up with Mike (who the following Monday was back in the office as if he'd just finished a 10-mile training run) and asked him about this incredible event...

"Since rowing the Atlantic last year I thought it was time to set myself to a new challenge. With the launch of Newton Running this year I though what better challenge than running 50 miles along the Thames from Reading to Shepperton (in Newton's of course).

I would strongly recommend racing Ultra to anyone. It is totally unlike any racing I had done before, the mixture of mental and physical strength come into play and test even the most experienced of athletes.

The knowledge, and experience that you can push yourself so much further and harder than most people would conceive, makes it easy to be confident and undaunted when faced by a big challenge."

Mike's essential equipment:

Newton Gravity Trainers after Mike Martin completed the Thames Towpath 50 Mile Ultra Marathon• Newton Gravity Trainers - (No blister, no foot pain. The returned energy from the shoes helped me to the very end)
• 2XU Elite Compression Tights - (No rubbing, no cramp and fast recover)
• 2XU Long Sleeve Compression Top - (Superb support to the upper body with excellent moisture management)
• 2XU Active Run Vest - (Breathability combined with wind-proofing, exceptionally comfortable)

Mike Trees, Managing Director of Triathlon Consultants said "Congratulations to Mike on a fantastic achievement, this is another great example of how our brands complement one another to totally equip athletes for peak performance".


Keep on Running and Running and Running!

William SichelTriathlon Consultants would like to congratulate outstanding Ultra Runner William Sichel on his tremendous victory at the "Across the Years" 72 Hour race in Phoenix, Arizona (December 29th 2008 - January 1st 2009). William completed the 433,5 km (269.36 miles) in 72 hours. Mike Trees, Managing Director of Triathlon Consultants said "William's victory in Arizona is an inspiration to runners everywhere, demonstrating the extraordinary achievements the human body is capable of. We are proud that William wears 2XU, a brand dedicated to giving athletes like William the equipment they need to magnify their natural ability". Well done William!

For more information on William Sichel, visit his website at: www.williamsichel.co.uk




New Retailers stock Newton Running shoes

Triathlon Consultants Limited, the award winning distributor of Newton Running in the UK is pleased to welcome on-board The Edge Sports in Ireland and Ten Point in Buckinghamshire. Both shops will be stocking the popular Newton Running brand in their stores and available for purchase online.

Newton Running shoes were developed to make the runners feet think they're barefoot and this increases performance. The sole of a Newton shoe mimics your own, allowing the foot to move freely and promote a forefoot impact. When you forefoot strike with a Newton running shoe the actuator lugs stretch a membrane as they are pushed from the outer sole into the chambers of the mid-sole. As you begin to push off after striking, the membrane returns to its original shape pushing the actuators out from the mid-sole and returning the energy into forward propulsion.

Mike Trees, Managing Director of Triathlon Consultants said "It's fantastic to welcome a further two retailers on-board. Newton Running shoes are really taking off in the UK as more people realise the performance and health benefits they provide, we look forward to a long relationship with both stores"


Newton Night
16th Jan 7pm ( followed by drinks at the local tavern)

UPDATE: If you were unable to make it to Mike's presentation on forefoot running and Newton Running shoes but would still like a copy of the presentation, please email: marketing@triathlonconsultants.com for your copy

Mike Trees will be giving a talk at about Newton Running shoes at the Drummond Clinic 52a Queen Street Maidenhead Berks SL6 1HY This talk is free! but places are limited so you will need to email him on miketrees@triathlonconsultants.com to confirm you place.

Mike was a professional triathlete for 15 years and has held national titles at many distances in Japan and the UK, ranging from 1,500m running, duathlon and Ironman Triathlon.

He also claimed a world title, by winning the World Masters 10,000m Championships in 2004. Mike also has heaps of experience at international level as from coaching the Japanese Olympic triathletes, and lecturing Sports Science at University.

There will be a chance for everyone to test out the shoes and also have free gait analysis, from Alex Drummond, Chartered Physiotherapist, plus a chance to have a drink together afterwards and get some real tips on how to improve your triathlon performances.


Ceepo at Ironman Western Australia

Gina FERGUSON (NZ-female professional triathlete) won Ironman Western Australia on 8th December in 2008! She did the fastest bike split of the day 4:58:12!

The bike Gina rides is the Ceepo KILLER 650C. Here is her comment: "I am so happy to win Ironman Western Australia and this completes a great year for me, with two ironman distance victories both in course records (Ironman Western Australia and Challenge Wanaka), a top 10 finish in Hawaii, and two sub 9 hour performances (at Ironman Western Australia and at Challenge Roth). I was so happy to win this race despite having to deal with several problems including being stung by a jellyfish just before the start of the race and racing for 100km with a broken aero bar. This may have stopped me racing a PB but not from winning the race. I have been working very hard at my cycling the last month and I won this race with my fast bike split. Thank-you Ceepo for giving me the best bike in the sport to enable me to win."

Also, congratulations to Simon BILLEAU (France) who finished 5th. it was his first ever Ironman! His bike time is 04:27:08. Simon rides the Ceepo Venom.

Triathlon Consultants Ltd are sole distributor of Ceepo bike in the UK & Ireland. If you would like more information about Ceepo bikes, lease get in touch with us at enquiries@triathlonconsultants.com or visit the Ceepo website on www.ceepo.com


Newton Running Launches in the UK

Triathlon Consultants, the award-winning UK distribution company headed up by former elite athlete Mike Trees, are to be the official UK & Ireland distributors for fast growing running shoe brand, Newton Running (www.newtonrunning.co.uk).

The brand, worn by athletes such as Michellie Jones, Craig Alexander and Natascha Badmann was specifically sought out by Mike: "we feel that Newton Running completes our portfolio, with 2XU (clothing and wetsuits), and Ceepo (bikes), we now have what we feel are complimentary brands which provide the highest quality to athletes. We only want to work with products we believe in".

Mike has been putting the shoes to good use himself recently: "I truly believe in the forefoot/midfoot approach to running, and this is enhanced by the Newton shoes. I recently ran under 9 minutes for 3000m for the first time in many years using the shoes, and all of our testing suggests they are worth around one second per lap for me personally, others have reported greater benefits".

The tie-up with Triathlon Consultants will be officially launched at the Hawaii Ironman, and the shoes will be widely available in the UK from October. In addition to the current range of stability and cushioning shoes, a new cross-country / off-road shoe will also be launched around this time, which will be perfect for the UK winter.

Newton shoes have very quickly gained popularity with triathletes in the US, with some Ironman events reporting that 20% of athletes are racing in the shoes. For more information, contact info@triathlonconsultants.com


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2XU
Newton Running Ceepo
 
Bont Cycling
GU
Ironman Books
 
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